Originally known for its eponymous Bacardi white rum, it now has a portfolio of more than 200 brands and labels. Bacardi is one of the largest American privately held, family-owned spirits company in the world. Founded in 1862 and family-owned for seven generations, Bacardi Limited employs more than 7,000 people with sales in approximately 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.