Conferro is a London and New Delhi based Art Organization, online marketplace and an auction house dealing in Fine Art and collectibles, which aims to innovate the way people connect with Art and Culture and create a new generation of collectors. In our endeavor to preserve and promote history and the rich cultural heritage, we strive to increase the collector base and enthusiasts through a series of events and programmes focused on education and knowledge sharing, showcasing, promoting, and auctioning the items representing the oldest civilization in the world, enabling collectors to learn, view, collect, and live with the pieces rarely seen before. Conferro provides access to a wide range of art and collectible from India and the world over to collectors, connoisseurs and novices alike by means of Auctions, Online Sales and Private Sales and other projects and business models. The Company was founded with the objective to preserve the cultural legacy and instill a habit of collecting. We firmly believe that the heritage of different regions across the globe should be celebrated at the next level, integrating it with various regions and cultures across the globe and putting more effort in protecting and preserving our history.

What we believe:

Focusing on increasing the base and create new collectors Integrating technology with Art and culture with unique concepts, ideas and the extensive collection.

Integrating global markets and marketplace as certain segments of Art and collectibles, especially from India are very undervalued and at a nascent stage, entailing immense potential

Creating a new generation of collectors and increasing the global collector base, Integrating global Art and collectibles industry.

Creating unique and innovative business models to create and increase the industry and establishing connect through increasing knowledge base. All projects are synergic and complementary to each other in accomplishing the aims

We feel any Art, talent or creativity to be at the center stage and extremely valued in times to come, as technology will accomplish everything else which a human being can.

Our Team:

Ajay Seth

A graduate of Delhi University with a Bachelors’ in Commerce, Seth is a Board Member of Ekatra (a body of the Raza Foundation) and has been awarded the Amity Global Leadership Summit Award for sectoral excellence in art. Seth has an entrepreneurial spirit and driving force behind his 38 year career, he was the CEO and Managing Director of Lovett & Virginia, focused on diversified personal care products. With a historical background in finance and marketing, Seth spent time at Godrej, DCM Group and Haryana Breweries.

Sharan Seth

Sharan Seth is an avid collector of Fine Art & Collectibles. In his endeavor to preserve and promote the rich cultural heritage, he strives to build a new generation of art lovers, collectors and enthusiasts through Conferro Heritae. In 2009, Seth became in charge of creating an Art Bank for Copal housing Indian masters and heritage works. In 2013, Seth continued his passion for Indian art and collectibles, by starting a new venture – Conferro Auctions, a London based auction house.

Seth is also an avid supporter of charity, contributing to the work of the Blind Relief Association – a school for the blind in New Delhi, India.

Our Services:

Buy And Sell

Conferro provides a number of platforms for a collector to acquire and sell the desired collectible items.

  • Auctions: Go to auctions/ See how to buy and sell
  • Online portal: View Collectibles bank
  • Private sales: See Private sales section

To get in touch for more information on any of the services: Email us at


Appraisals and Valuations

Conferro provides complimentary valuation services to help ascertain the value of an item. If you want to learn more about the product you possess, looking to determine its value for reference, insurance or consigning for sales.

please get in touch with us at : valuation@conferroauctions.com

Private Sales

Conferro specialises in rare and exclusive pieces of Indian Art and collectibles. Through our programmes and events aimed to promote education and knowledge sharing, we help corporates, collectors and institutions to build aesthetically strong and historically significant collections through our advisory and research services. This is a private service for a select set of individuals and organisations, including connoisseurs and novices alike, to assist them with the entire process of collection building, right from ascertaining the best genre/ pieces to fit in their collection to providing and delivering the rarest of the rarest and most exclusive items at their doorstep in conjunction with their requirements and aesthetic tastes.

Conferro also offers a number of auction services including private bidding at auctions for select clients, along with a no of ancillary services complementing the entire process of collection management including shipment, insurance, vaulting, framing etc.

Collection Management Services

Conferro enables one to acquire a specified collectible item or a curated collection through our dedicated private sales division. We help you acquire the desired product or an exclusive collection privately and with complete confidentiality. Looking to evaluate, sell / consign an item for private sales.

To discuss your requirement please connect with us at : services@conferroauctions.com


Indian Art and collectibles market holds immense potential in times to come. The industry’s market has already started to create its impressions in the global market and holds a promising outlook for its collectibles owing to increasing global attention and recognition of India’s rich art and culture along with an increased focus of its emerging economy as a buoyant economic force.

Conferro takes pride in its distinguished research services enabling collectors the access to its collectibles bank comprising of rare and never seen before collectibles forming the fundamentals of our history.

We specialise in providing art and artefacts rich in cultural heritage, being historically significant and having immense potential of growth in future. Our Collection management services enable clients to be a part of this aesthetically strong and rapidly growing market and make most of the opportunities offered by the industry.

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