The National Geographic Magazine was a scholarly print journal created by the National Geographic Society, which itself was established in 1888. Initially circulated only among its 200 chartered members, its distribution reached to a million copies by 1926. Pitched as a text-only publication, as its popularity and reach expanded, more and more pictorial content was incorporated. It was not long before the magazine would come to be recognized by the yellow rectangular border which frames the cover of the magazine; first used in 1910, signifying their contribution in bringing news of nature, science, history and global culture to everyone— literally framing the world into a consumable size and consequently, revolutionizing journalism as well as photojournalism.